For
people involved in the SEO business, the Panda and Penguin updates have proved
to be an eye opener to quality issues that have long been ignored. Though it
has not torn down the foundations of SEO strategies that were previously being implemented, these updates have surely upped the ante by putting quality content on top of the priority list. One of the most pertinent of these issues is duplicate content. With the Panda and Penguin updates, search engine giants like Google have strengthened their stand against websites containing duplicate or low quality content. Content was important earlier also as far as rankings were concerned but now Google has adamantly stated that won’t tolerate low-quality content at all. So, post Panda and Penguin, content has yet again emerged as the King factor.
If
your website has low quality or duplicate content, you would probably be
killing all opportunities to increase your search engine rankings. Previously,
duplicate content on a page of your website meant that your page would go to
the supplemental index or speaking plainly, the page would be omitted from the
search results. However, now the same scenario can result in your whole site
being removed from search engine rankings.
Content is more
important than design
There
is no doubt that a colorful and attractive design is needed to capture the
attention of a user instantly. However, it is also revealed through reports and
surveys that users do not spend more than 6-7 seconds to browse through a
website to decide if they want to do business with it. Hence, to hold on to the
attention of potential customers better and in an engaging manner, high quality
content is a must. Also, only useful and persuasive content has the power to convert
leads to sales.
Engage readers through
your content
You
must understand that content of your website acts as a bridge of communication
between you and your customers. Hence to impress your potential customers, you
need to have professionally written content on your website that speaks about
your company, done in an engaging and convincing manner. In order to make your
website content quality oriented and user friendly, following some easy tips
can enhance the visibility and traffic volume of your site successfully. There
is no denying that content is the king in online marketing, helping you to
achieve positive results in a short span of time. When doing content for online
marketing purpose, maintain some prime guidelines to enhance your web presence effectively.
Get acquainted with your
customer better
Post
Panda, Google gives importance to content that builds a personal connection
between the website and its target audience. Instead of using content that
tries to force users into availing your service/ product, it is suggested that
you adopt a style wherein you talk to them from their vantage point. Creating
quality content is a delicate process where you have to achieve a fine balance
between presenting yourself as an authority on the issue and placing the power
button in front of the reader.
‘KISS’ is the secret to
website content
It
is observed that users do not want to read through long and pointless
paragraphs of content that tends to be boring and dull. Instead to keep your
visitors interested and engaged in your website, you need to Keep It Short and
Simple (KISS). Place your company information and updates in crisp, small
paragraphs so that readers do not feel compelled to crawl through content that
is not relevant.
Apart
from these, it is also suggested that you keep your customers updated with
regular information about the company which successfully helps create a bond of
loyalty. It is better to trust experts of search engine optimization who will
assist you get the best result on a consistent basis, such as Solidmarketing.com.
