Why should I care about my online reputation?

Because human beings are inherently often hastily, and judgmental. They quickly form lasting opinions of people they’ve just met based entirely on factors such as what they look like, how they’re dressed and where they live. But these days, first impressions are happening on Google instead of in person. So people judge you based on what shows up in your Google results — even if it’s not true or not even about you.

Fun fact: Over 97% of Americans research a product or service online before making a purchase.

How can you keep track of what everyone is saying about you online?
I use http://myseoguard.com/site/login  Oh and by the way it's free!