Pay Per
Click is an internet advertising technique is used to direct traffic to
websites, where advertisers pay when an ad is clicked.
Websites that
use PPC will display an advertisement when a keyword query matches an
advertiser's keyword list, or when a content site displays relevant content.
Such advertisements are called sponsored links or sponsored ads, and appear above
organic results on search engine results pages, or anywhere a web developer
chooses on a content site.
Once your
monthly budget is exhausted your ad will seize to appear in rotation. With
Organic SEO you have an infinite number of clicks and as long as you rank you will remain at the top of search results.
There are many
factors that apply when determining the cost per click. Relevancy to the key
words you would like to appear for and site quality being of great influence, leading back to
your websites SEO.
In
conclusions PPC is a great addition to your Online Marketing efforts but SEO
should still remain the primary focus.
